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Informa
08:30 - 09:00 30 mins
Registration
09:00 - 10:30 90 mins
Info
Introduction

Introduction

  • Scope of this course
  • Basics about partnering
  • The main drivers
10:30 - 10:45 15 mins
Break
10:45 - 12:30 105 mins
Info
Profiling the partners and partnering models that will be successful for your company

Profiling the partners and partnering models that will be successful for your company

  • Defining the playing field: external & internal
  • Partnering models and deal types
  • Thinking out of the box - Innovative partnering models
  • Practical cases
12:30 - 13:30 60 mins
Lunch break
13:30 - 15:00 90 mins
Info
Finding the Right Partners

Finding the Right Partners

  • Why is it important to assess a company before partnering
  • Define pertinent search criteria
  • Develop a database of potential partners that meet your criteria

Making contacts

  • Create a licensing summary that sells (content - layout)
  • Qualify the companies and individuals on your outreach list 
  • Communication
15:00 - 15:15 15 mins
Afternoon Break
15:15 - 17:00 105 mins
Info
Develop a team of champions at target companies

Develop a team of champions at target companies

  • Communication channels and transparency
  • Educating your internal champion(s)