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Tips for an Effective Partnering Presentation

Brought to you by leading life science communications firms.

TIP 1

Make sure that you open your talk/presentation with the most important thing you want your audience to know.

- Donna L. LaVoie, President and CEO, LaVoie Group

TIP 2

Establish your credibility on the topic you are speaking about early on.

- Constantine Theodoropulos, President, Base Pair Group

TIP 3

Your presentation should be like a good book: a grabber opening, content to keep you engrossed throughout and a compelling close.

- Carin Canale-Theakston, President, Canale Communications

TIP 4

Your presentation is not a one-size-fits-all document. Tailor your presentation to your audience. If given to a room full of pharma dealmakers, show how your product will fit into which type of pharma, and how they will benefit. If it is for investors, show them how you will provide a return on investment while minimizing risk.

- Constantine Theodoropulos, President, Base Pair Group

TIP 5

Presenting companies must tell a compelling story to grab the interest of investors/partners. Much like a movie, if the plot (vision/objectives) has no action (milestones), and the characters (drug technology/pipeline) aren't brought to life (strong messages, visually appealing presentation), then those in the audience will not care.

- Gregory Q. Tiberend, President and CEO, Tiberend Strategic Advisors, Inc.

TIP 6

Keep your talk to the top 15 slides of your company's value proposition.

- Donna L. LaVoie, President and CEO, LaVoie Group

TIP 7

Start and end your presentation with why your audience should be interested by clearly and concisely describing the value and potential of the product/technology and why it is different from others out there. This will help to "hook" them in the beginning, and it will be the last thing they remember. Include supporting data in the middle, but don't overdo it.

- Michelle Linn, President, Linnden Communications

TIP 8

Unless you are trying to sell your whole company, focus 90 percent of your presentation only on the asset(s) you are trying to partner and don't forget to include the clinical utility

- Doug MacDougall, President, MacDougall Biomedical Communications, Inc.

TIP 9

Ensure that the "key point" to your slide is either in the title or at the bottom in a take home message box.

- Donna L. LaVoie, President and CEO, LaVoie Group

TIP 10

Less is more: The more clear and concise the presentation, the more memorable it will be. Save the details for the Q&A session.

- Carin Canale-Theakston, President, Canale Communications